«The foundations of This Green are based on four fundamental core values: Quality, Authenticity, Sustainability and Ethics.»

Discover our core values

Our status as a manufacturer allows us to produce natural hair products that correspond to our progressive vision and values ​​that are close to our heart. Learn more about what we believe in below.

Natural innovative formulas - natural hair care


We develop and manufacture the entire range in Belgium using premium quality ingredients. The innovative formulas are highly concentrated and contain 100% natural active ingredients. The results are highly effective and very efficient: hence a small amount is sufficient to deliver powerful results.



We strive to use green and safe authentic ingredients to offer a complete organic range of hair care products and natural plant-based hair dyes. This allows you to discover truly-natural cosmetics: greener, more authentic, more effective.

biodegradable ingredients - plant-based hair colourants


Reducing our environmental impact is one of our top priorities. We have therefore removed unnecessary and excessive packaging and only use local Belgian recyclable packaging suppliers. We naturally opt for biodegradable ingredients for our plant-based hair colorants which have a positive impact on the environment.

Ethical producers - This Green


By manufacturing the entire range in Belgium, This Green creates jobs locally and guarantee exemplary working conditions for its employees. Furthermore, we collaborate with world-leading green-only suppliers who ethically source their raw materials. What’s more, animal welfare is of paramount importance to us, which is why the complete range is 100% vegan.